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Website Analytics Tools
The indicator of visits is a vital instrument for the audience and user data analysis, setting goals and finding the ways to reach them.
Below, we provide the list of the most widespread attendance counters, and something else.

Website Analytics Tools

10 Best Website Analytics Tools for 2020

When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics. While GA is a robust analytics platform and a free tool, it’s not the only analytics platform on the market, and there are many other tools that complement and expand what GA can do. Below, I look at 10 great website analytics tools that can either replace or expand the setup you get with Google Analytics.

Choosing the right tool for marketing analysis doesn’t get you halfway to success, but it does shape the vision of your marketing and help you monitor your business situation. The more insights you can get from the results of your marketing analysis, the better decisions you’ll make. Let’s see how you can improve your marketing in 2020 by looking at the most popular and interesting website analytics tools of 2019.

Google Analytics

Google Analytics

Price: Free for the basic version, $150,000/year and up for Premium

Each year, grandfather Google puts gifts in the stockings of marketers, developers, and analysts. Google Analytics remains one of the most popular website traffic analytics tools that specializes in analyzing customer behavior. This comes as no surprise given its ease of use, the simplicity of connecting it with other Google tools, and the availability of a free plan. But alas, even the sun has a spot: everyone who has run into the sampling problem in Google Analytics reporting thanks to the traffic limit are not so happy with this tool. When your traffic begins to rise significantly, Google Analytics aggregates your data, restraining you from conducting deeper analysis and displaying less than 100% of your data.

Yandex Metrika

Yandex Metrica

Price: Free

Yandex is an international company that’s expanding into new markets and has an ambitious tech stack. Begun as the Google for the Russian internet, Yandex is now a whole family of useful services covering marketplaces, navigation, and IoT projects. Yandex Metrica is the third most popular web analytics platform in Europe, with almost the same functionality as Google Analytics. Its real-time reports are updated every five minutes. After acquiring Webvisor, Yandex Metrica can now show reports with live video of the conversion journey on a website. The biggest weaknesses: Metrica works best with other Yandex services and is optimized for the Russian portion of the internet.

Open Web Analytics

Open Web Analytics

Price: Free forever

If you like open-source software, Open Web Analytics might be interesting for you. It’s provided under the GPLv2 license by a global community of analysts and developers. The primary benefit of this software is its ability to be locally deployed. You can deploy Open Web Analytics on your own server and ensure the security of your own data. Admittedly, the installation takes some time and effort and must be done by a specialist. But for people who care about the freedom from analytics industry giants and the security of their data, it’s totally worth it. Functionality includes behavioral data collection, a report and dashboard builder, website heatmaps, ratings of website customers based on loyalty metrics, and SEO tools. But a lot of important functionality still needs to be developed or improved. When it comes to importing cost data, for instance, Open Web Analytics has APIs and modules to do that but no ready solutions.

StatCounter

StatCounter

Price: Free plan with advertising, 30-day trial, $9/month and up for paid plans

StatCounter offers the whole ball of wax for the web analyst: collection and investigation of online data, tracking of customer behavior, parameters and metrics for each page of the website. As a bonus, it even shows stats on browser usage, operating systems, devices, and more, gathered from global users and presented for benchmarking. This tool tracks the click fraud of advertising campaigns in AdWords and Bing Ads, saving you up to 25% of your advertising budget. Also, you can track your metrics on your phone in the useful app. This tool tracks the click fraud of advertising campaigns in AdWords and Bing Ads, saving you up to 25% of your advertising budget. Also, you can track your metrics on your phone in the useful app. The weaknesses of StatCounter are in the features themselves: there’s no enhanced segmentation, no real-time mode, and sometimes when the traffic begins to rise, the metrics become approximate.

ReactFlow

ReactFlow

Price: Free personal account, $20/month and up for a corporate account with a 30-day guarantee

With ReactFlow, you can track the entire customer journey starting from entering the website and ending with a conversion. You can monitor the customer journey in the form of a video, heatmap, funnel analysis, error and event tracking, etc. But ReactFlow won’t tell you what happens when users leave the website. With all the GDPR requirements, ReactFlow is limited in the questions it can answer about why something happens on your website. And you shouldn’t fully rely on video tracking of conversions to tell you everything about your customers. ReactFlow might be a great additional tool for website analysis, but it shouldn’t be your main one. With all the GDPR requirements, ReactFlow is limited in the questions it can answer about why something happens on your website. And you shouldn’t fully rely on video tracking of conversions to tell you everything about your customers. ReactFlow might be a great additional tool for website analysis, but it shouldn’t be your main one.

Leadfeeder

Leadfeeder

Price: Free 14-day trial

We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email. At a high level, it works in conjunction with Google Analytics, identifying companies that visit your site, then finding contact info from individual visitors at that specific company. You will need a Google Analytics account to sign-up for Leadfeeder. You’ll also be able to see exactly which web pages your leads are looking at, which will enable you or your sales team to reach out to them with a laser-targeted sales pitch. No coding knowledge is required, simply connect your Leadfeeder account to your Google Analytics account, and you’ll instantly be up and running—including the last 30 days of visitor data.

Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO)

Price: Free trial, starting from $368/mo

Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements. It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent. VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.

ClickMeter

ClickMeter

Price: starts at $29/mo

Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters. ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic. It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.

Segment

Segment

Price: starts at $120/mo

As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented. Even more problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting. Segment attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.

PaveAI

PaveAI

Price: Free

If you’ve used Google Analytics at any length, you’ve probably seen line after line of referrer spam showing up in your reports. Many people aren’t even aware that spammers and their evil bots are visiting their websites and falsely driving up page views by hiding in the traffic reports. PaveAI removes this “fake web traffic” from your analytic reports, thereby giving you a clean view of your traffic levels. It works in conjunction with Google Analytics and uses the Management API to continually add new filters once referrer spam is detected.

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