› Website Analytics Tools

Google Analytics is one of the most popular tools for website traffic analysis as it is free and easy to use. But still, there is one minus that makes many users unhappy - traffic restriction. When the traffic grows, Google Analytics combines the data, hindering deeper analysis. When your traffic begins to rise significantly, Google Analytics aggregates your data, restraining you from conducting deeper analysis and displaying less than 100% of your data.

Yandex is a growing and internationally expanding company with an ambitious technological stack. Yandex is the equivalent of Google for the Russian segment of the internet, offering a great number of useful services for markets, navigation and IoT projects. Yandex Metrika is the third most popular web-analytics platform in Europe with the functionality almost identical to that of Google Analytics. Real-time reports are updated every five minutes. After purchasing Webvisor, Yandex Metrica is now able to demonstrate real time video-reports on website navigation. Its biggest disadvantage - Metrika works best with other Yandex services.

If you prefer software with an open initial code, you may like Open Web Analytics. It is provided by GPLv2 license by global analytics and developers community. Its main advantage is its local deployment capability. You can deploy Open Web Analytics on your server and ensure data safety. Installation takes some time and effort and needs to be done by a specialist, but it’s worth it if you want independence from analytical industry giants and data safety. The functionality includes behavioral data collection, reporting, monitoring panels, heatmaps for websites and customer ratings based on loyalty indicators and SEO tools. However, many important tools need to be developed and improved. For example, Open Web Analytics has API and modules for cost data import, but doesn’t have ready solutions.

StatCounter offers online data collection and research, tracking of customer behavior, parameters and metrics for each page. It also gives usage statistics on the browser, operating systems, devices, etc. It tracks ad click frauds in AdWords and Bing Ads saving up to 25% of ad budget. You can do tracking with an app on your phone. The weak sides of StatCounter are its functions – no improved segmentation, no real-time mode, and sometimes, when the traffic grows, it can’t give exact information.

With ReactFlow you can track all the way the customer navigates from entering the website up to conversion in video mode, heatmap, funnel analysis, error and events tracking, etc. However, ReactFlow doesn’t show what happens after the visitor leaves the website. ReactFlow is a great supplementary tool, but it can’t give the whole picture of what happens on the website, so you should't rely on it as a main tool.

Leadfeeder tells the marketing experts who exactly visits the website, even if they never give any contact information. Together with Google Analytics it can identify the companies visiting your website and find contact information of the visitors. You need Google Analytics account to register in Leadfeeder. You can also identify which websites are used by your visitors and what you can offer them. You don’t need any programming skills for this, just connect your Leadfeeder and Google Analytics accounts to get information on the last 30 days.

Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements. It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent. VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.

Identification of ROI for different distribution channels can be challenging. With ClickMeter you can create beautiful URL-addresses, which you can track and analyze with more than 100 different parameters. ClickMeter integrates with Google Analytics and allows you to redirect, track and analyze the website traffic. It also helps estimate the result of your marketing strategy and remove non-converting traffic sources.

With companies growing and gaining more customers, there might be problems with the information becoming bulky and fragmented. The absence of a data management standard plan will make the things even worse. Abbreviations and variations of words might bring more confusion. Segment is the solution to the problem. It can integrate with other tools, like Google Analytics, Salesforce, Facebook Pixel and many others.

PaveAI clears your analytical reports from false web traffic. It is compatible with Google Analytics and uses API-interface to add more filters on finding spam links. It works in conjunction with Google Analytics and uses the Management API to continually add new filters once referrer spam is detected.